Capturing New Markets by Stephen Wunker

How Smart Companies Create Opportunities Others Don't

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What drives triumph and failure in new markets? How can you use new markets to create opportunities for growth?

Whether you work for a huge corporation or for yourself, Capturing New Markets provides you with strategies to win in a business environment more turbulent than ever, and with practical approaches that can get you started immediately.

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Chapter Summaries

Read the Preface

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Capturing New Markets reveals:

  • How upstarts like Zipcar and Nintendo seized openings that Hertz and Atari missed
  • How repeated winners like Philips and Pearson find and assess markets that don't yet exist
  • How companies ranging from start-ups to giants can organize themselves to prevail on new playing fields
  • Which counter-intuitive approaches make the difference between new market stars and also-rans

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